Magento is become a very popular free store technology. It has been released for over a 12 months now, and the current versions are incredibly stable. magento2 layered navigation

All of us have been developing in Magento commerce, and also utilizing it for your own retail for doze months now too. We all often get asked about Magento Commerce and why we recommend it as a good web store technology.

So, Why use Magento as your online store? 

In summary, I believe there are 4 main benefits in developing a site in Magento:


Magento has some fantastic features ‘out of the box’. Many store owners these days and nights want technology that is comprehensive and simple to use. Magento fits the check. Great features are included in the free community edition such as:

Multi store/mall feature
Email lists
Compare products
Bundle/Grouped/Digital products & more
CMS system for static webpages
Good SEO performance
Advanced searching
Layered/Filter navigation
and many more.

We have used all of these technologies in our own installations, as well as client installation. Most features are really good, and the potential to run multiple stores (with same or different inventory) from one databases, with completely different ‘skins’ if you need, is fantastic.

API & Integration

The API is how programmers user interface other applications with Magento. Magento has a superior and extendable API allowing it to be linked with many other applications (both web applications and standalone).

For example, you can hook up Magento to a number of external accounting systems, email list management tools, ERP systems and more.

This gives Magento a geat deal of overall flexibility to grow with your business. It can be integrated tightly with other inventory/order/customer systems, and made to work effortlessly.

Magento code structure

Magento has been designed well from the outset. Right now there is a clear variation between ‘core’ code and community/3rd party code. This implies you can install other extensions and modules without fear of impacting Magento upgrades in future or breaking how your site looks.

This structure has been integral in allowing MagentoCommerce to grow as fast as it has surrounding the world and is a great reason to use Magento. Many people running older free e-commerce software are upgrading to Magento.

Community & Specialist Support

Magento has a very active community, both these styles users and developers, a lot of whom are magento experts. There is already a huge amount of extensions that contain recently been created for Magento, both free and commercial, allowing you to upgrade your store in any number of ways with a huge variety of 3rd party services and systems.

If you have problems, chances are there is a lot of users willing to help in forums or professional developers provided by the skills to get the job done.

This kind of is merely a brief overview of why I think Magento is a great technology to develop online stores in. The community edition is liberal to down load and use, there is certainly lots of code out there to extend it, and very low strong API to allow you to assimilate the store into your business processes as you grow.

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