Determining on a great SEO agency for your marketing campaign can certainly be a challenging task. There are a lot of agencies out there who focus on Search Engine Optimization, but how can you trust that each will really push your Google rankings to the best?

Past Achievements

It always pays when searching for an SEO agency to not only consider their past and current consumer base, but also might about their achievements. What Google rankings have they attained for past clients? How long made it happen take? And how much performed the website traffic increase? Generally, it can take around 3 months or maybe more for rankings to increase on Google and traffic should increase from about 50% upwards. At this stage, you may also want to inquire if the agency offers any subscriptions for post-optimization maintenance. A good company should, since maintaining high SEO rankings requires ongoing treatment. SEO agency

Range of Services 

That also helps you to look for an SEO agency that offers a complete range of services. ‘On-page services’ like website analysis, content seo, page optimization, internal website link building and ranking and traffic management should be offered. ‘Off-site’ SEO services should include keyword research, competitor analysis, external hyperlink building, and off-page promo. It might also help to ask your possible company if you’re required to approve anything before they go ahead with it. If there is a saying ‘yes’, it’s a good signal they’re honest and ready to work closely with you. To improve your search positions, an SEO agency needs to employ a variety of tasks, not simply a couple of, so be wary of companies that only offer limited or dodgy services.

Suspect Strategies

Another thing to look out for is any agency that offers to increase your rankings through suspect strategies like spamming, keyword filling, hidden text, high-ranking threshold pages and link-farming. These types of are often referred to as “black hat SEO” and can get you banished from search machines, which is often hugely detrimental to your business. Also keep an eye out for automatic, bulk submissions to search engines. Automatic distribution are not considered best practice and it’s must more beneficial for you if a company performs manual submissions. Ensure that an SEO agency is available about their methodologies used – any secrecy could mean they are using “black hat” techniques.


You have to remember that high prices within an SEO agency do definitely not imply the best quality. Rather, choose a company centered on their clientele, reputation and their own site optimization and Google ratings. Similarly, if a company is offering you “guaranteed” #1 rankings for a ridiculously low price, it may perhaps be too good to be true. Collecting several quotes is a good way to get started on and make sure quotes are supported by a contract, so you know just what most likely getting get. It will also help to ask what their payment conditions are of course, if they have any fees for early termination.


Finally, a dependable SEO agency should offer and conduct complete and specific keyword research as a part of their SEO services. Many companies will include key phrase research as a given, but be skeptical of any company that asks you to provide the keywords for his or her work. While they might request your judgment, the keywords used should be depending on their research, analytics and competitor range, not on what you tell them. Remember, they’re meant to be the SEO experts – not you! “Guessing” your keywords is not efficient and a great SEO organization will research your keywords thoroughly before recommending them.

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